We create documentary storytelling and media to shine a light on global humanitarian issues and mobilize the resources needed to support those most affected.
Our mission is rooted in the belief that storytelling has the power to deepen understanding, inspire action, and connect people across borders. By shining a light on pressing humanitarian and social issues, we seek to engage audiences, spark meaningful conversations, and help mobilize support for communities facing extraordinary challenges.
Reel Advocacy collaborates with filmmakers, advocates, local partners, and individuals directly affected by crisis and conflict to create authentic, field-based documentary storytelling. We believe that bearing witness is only part of the process. Through our work, we strive not only to inform, but also to foster connection, encourage engagement, and help translate awareness into tangible support where it is needed most.
Our Team
Our current team and past collaborators represent a diverse array of filmmakers, change-makers, and advocates for social justice, all united by a passion for impactful storytelling and a commitment to underrepresented communities.
Amy Bronson
Founder / Executive Director / Filmmaker
Amy Bronson is the Founder and Executive Director of Reel Advocacy, a nonprofit organization founded in 2010 and dedicated to documentary storytelling and humanitarian engagement. An award-winning filmmaker with more than 20 years of experience in documentary and social justice media, she has spent her career using film to bring attention to underreported issues and amplify the voices of communities facing significant challenges.
Throughout her work, Amy has traveled to locations around the world, documenting stories of resilience, displacement, recovery, and hope. Her production experience includes projects in Kenya, Uganda, Nepal, Turkey, and other regions affected by humanitarian and social issues. By working closely with local communities and partners, she seeks to create authentic, human-centered narratives that foster understanding and connection across cultures.
Amy’s films and cinematography have been recognized internationally for their authenticity, emotional depth, and commitment to social impact. In addition to directing her own projects, she served as Director of Photography for Daniel Karslake’s acclaimed documentary For They Know Not What They Do, which premiered at the Tribeca Film Festival, received multiple audience and jury awards worldwide, and achieved Oscar-qualifying status. Through Reel Advocacy, she continues to explore how documentary storytelling can not only raise awareness, but also help mobilize support and resources for communities in need.
In addition to her filmmaking, Amy is passionate about mentoring emerging storytellers and encouraging collaboration between the creative and humanitarian sectors. She previously taught documentary filmmaking, social justice, and study abroad courses at the University of Utah. Based in Utah, she continues to develop documentary projects that illuminate overlooked stories and inspire meaningful engagement with the world around us.
Featured Past Collaborators
Alexis Moon
Alexis Moon is a documentary filmmaker and operator in the tech sector. Her documentary work has taken her to three countries, where she's covered crises including the conflict in Syria. She has a degree in Film & Media Arts from the University of Utah, and her work has been featured by organizations such as the Hinckley Institute of Politics. After living and working around the world, she is currently based in Detroit.
Tasia Jensen
Tasia is a video producer and journalist based in New York City. She covered breaking news at The Daily Beast and produced deep-dive explainers and documentaries at Cheddar News. Currently, Tasia is at CNBC Make It, where she covers all things money, and works across every aspect of production. She is a 2024 Webby Honoree in the Longform Documentary category for “Why Americans Are Moving To Mexico City.” Her work has also taken her to Vietnam, Nepal, and Ethiopia as her passion is to tell stories that connect us across border lines. Tasia graduated from the Craig Newmark Graduate School of Journalism at the City University of New York in 2018 and specialized in international and cross-cultural reporting.
Alex Mack
Alex Mack is a filmmaker and licensed clinical social worker whose passion for storytelling began early, with a documentary she directed as a teenager premiering at the Sundance Film Festival. After earning her Master's in Clinical Social Work, she built a career supporting individuals and families in diverse community settings. Alex now lives in Seattle, where she runs her private practice that specializes in helping individuals with anxiety, trauma, and relationship issues.
Our Unique Approach
Our approach is rooted in authentic relationships, immersive storytelling, and meaningful collaboration. By working alongside trusted local partners, we’re able to document humanitarian issues with depth and authenticity—and, when opportunities arise, connect urgent needs with supporters who want to make an immediate difference.
Grounded In Relationships
Every project begins with trust. We work alongside local communities, advocates, and partner organizations whose knowledge and lived experience help shape our work. These relationships help ensure our stories are informed by local perspectives, guided by collaboration, and rooted in the realities people experience every day.
Beyond Observation
We believe documentary storytelling is most powerful when it does more than document events. By exploring the people, history, and context behind each story, we seek to foster understanding, challenge assumptions, and amplify voices that might otherwise go unheard.
Awareness to Action
Stories can inspire more than awareness—they can inspire action. Through outreach, partnerships, and community engagement, we help connect audiences with opportunities to learn, participate, and immediately support communities facing humanitarian challenges.
Be Part of the Story
Our work is made possible by a community of supporters who believe storytelling can inspire real-world change. Whether you donate, watch and share our films, or collaborate with us, you’re helping bring overlooked stories to light and connect communities with meaningful support.
Donate
Your support helps fund documentary production, strengthen partnerships with local communities, and respond to urgent humanitarian needs when opportunities arise.
Follow & Watch
Attend screenings, follow our work, and share stories that inspire empathy, conversation, and action.
Collaborate
We collaborate with filmmakers, nonprofit organizations, educators, sponsors, and advocates who share our commitment to meaningful storytelling.